Charlie Shapiro is a dedicated and community-involved resident of Newton. Shapiro was elected to the City of Newton Board of Aldermen on November 3rd, 2009 receiving over 8000 votes citywide.  He served as a city-wide Alderman from January 1, 2010 through December 31 2011. Committee assignments included Public Safety & Transportation, Zoning & Planning, and Post Audit & Oversight on which he held the leadership position of Vice Chair.

Shapiro is considered by many to be one of the most visible, accessible, and responsive public figures in the city.  He is a local activist and a founding member of Newton 20/20, a community group advocating for “Best Practices”, accountability, effectiveness, and total transparency in local government. His credits include bringing the “Silver Alert” system to the City of Newton which can help keep those with Alzheimer’s safer. He served on Governor Patrick’s Silver Alert Working group tasked with rolling a similar program out across the Commonwealth. The program is now state-wide based, in part, on the Newton example.

Prior to local politics, Shapiro was co-anchor of Newton News – the flagship program broadcast across three channels by Newton’s community access television station. He is currently the producer and host of Newton Newsmakers, an award-winning monthly magazine/interview style program seen in over 25,000 Newton households on Comcast, Verizon, and RCN cable systems carried on NewTV Community Television  – where he has also served in a member-elected capacity on the Board of Directors.

Charlie is a third generation Newton resident. He attended Newton Public Schools (Countryside, Meadowbrook/Brown, Newton South High). He and his wife Debra have a son who graduated Newton South High School in ’09 and earned his degree in international relations from American University and a daughter who also graduated Newton South in ’13 and is currently attending University of Rhode Island.

Professionally, Shapiro is president of Massmedia, Inc. (www.massmedia.net) , which he founded in 1991, and has personally worked with national brands including Chippewa Boots (a Berkshire Hathaway Company), Investors Capital, US Airways, LiveData, and Connecticut School of Broadcasting, plus local and regional businesses including the New England Auto Show, banks, technology firms, and retail. He has written and produced short form advertising messages as well as long form corporate and customer service video presentations and is a frequent consultant on web redevelopment projects for businesses of all sizes.

Shapiro is responsible for strategy, negotiating and placement of over 35 million dollars in television and radio advertising purchases on behalf of clients and is best known for increasing media and communication effectiveness without an increase in budget. Massmedia, Inc. is a member of the Newton-Needham Chamber of Commerce and Shapiro was a member of the Economic Development Committee.

Earlier in his career, Shapiro worked as a broadcaster on the air and in management at several radio and television stations. His television career included two CBS affiliate in the Rockies and the ABC affiliate in Western Massachusetts. Shapiro worked in various capacities including weather, general assignment and investigative reporter and news anchor, where he learned to ask tough questions and dig through answers to find the truth.

Shapiro has significant teaching experience includes dozens of courses as a visiting instructor at Connecticut School of Broadcasting. He also led the effort to establish one of the largest broadcast scholarship programs in America providing training, internship, and employment opportunities for thousands of individuals of diverse backgrounds.

Shapiro served for five years as a member of the US Airways CEO’s Advisory Board. Immediately following 9/11, Shapiro volunteered his resources and produced a series of national radio ads for the airline in record turn-around time. The campaign entitled “Fly the Flag” aired in NFL broadcasts and brought forth a message of public reassurance at a difficult time while providing a cost savings of $50,000 to US Airways.

In 2005, Shapiro spearheaded the acquisition, construction, branding, and sales effort for Bay Broadcasting’s 25,000 watt commercial Classic Hits FM radio station in Panama City Beach, Florida. Shapiro also helped established a non-profit radio station in Keene, NH.

The Shapiro family has provided support for multiple non-profit organizations including Brandeis University, Hadassah, the Boston Symphony Orchestra, the Museum of Fine Arts, the American Heart Association, and the Panama City Florida-based Hearts of Hope International, a non-profit children’s home that temporarily houses orphans from around the world needing major medical care not available in their home countries.

Charlie receives congratulations from Major Miller on a successful flight!

An avid game show fan and licensed private pilot, he is in all likelihood the only individual to have both appeared as a car-winning contestant on The Price is Right with Bob Barker, and had the honor and thrill of a guest flight with the Blue Angels (experiencing a 7.4 g-force), during which the pilot turned control of the F/A-18 Hornet Fighter Jet aircraft over to Shapiro to practice some basic maneuvers.

Charlie, David, Debra, Rebecca Shapiro

Charlie and his wife Debra live in Newton Centre and have two children David (23) and Rebecca (19).